The mikado odor absorber has become a must-have for households across the country, especially in the months of September, October and November, when seasonal changes bring with them the need to renovate and purify spaces. In this context, consumers are looking for effective, sustainable and affordable products, and category managers and distribution brand managers (MDD) have the opportunity to differentiate themselves by including this key reference on their shelves.
Why demand grows in October and November
The transition to autumn means more time at home, it is the time when we rotate the clothes in the closet and our environments start to be less ventilated due to the drop in temperatures. These changes generate a greater accumulation of odors, which explains the increase in demand for odor-absorbing mikados by consumers in October, a time when they expect to find effective solutions in their usual supermarket.
Retailers that do not offer this type of product run the risk of falling behind competitors that do address this real and growing need.
Tenka Best’s value proposition
In Tenka Best we are European specialists in air freshening and pioneers in developing odor absorption and neutralization products adapted to each space in the home. Our odor absorbing mikados stand out for:
- 0% alcoholWe eliminate the irritation generated by other conventional diffusers.
- Essential oils and natural raw materials: greater respect for people, animals and the environment.
- Expertly designed fragrancesFragrances designed by experts: combinations that not only absorb, but also perfume in a balanced and long-lasting way.
- Tested efficiencywith a constant evaporation that guarantees a fresh environment for more than 6 weeks.
- Sustainable packaging: glass and rattan of natural origin, with recycled and recyclable packaging.
This combination ensures that consumers eliminate odors, and enjoy a home that is comfortable, safe and aligned with today’s sustainability values.
Benefits compared to other mikados on the market
While many odor-absorbing alternatives on the market merely mask the odor with intense fragrances, or contain alcohol that dries out the environment, Tenka Best’s portfolio of odor-absorbing mikados:
- They effectively neutralize unpleasant odors.
- They offer a pleasant and non-invasive olfactory experience.
- They extend the duration without losing effectiveness.
- They respond to the growing consumer demand for respectful and safe products.
See our Portfolio of mikados odor absorbers
Our odor-absorbing mikados are designed with exclusive triple-action and alcohol-free technology to guarantee a fresh and healthy home. We have four specific solutions that respond to the most common consumer needs:
- Bathroomwhich neutralizes humidity and odors typical of this room.
- Petsformulated to eliminate odors generated by pets.
- Kitchenperfect for combating persistent odors from food preparation.
- Anti-smokingwhich effectively absorbs smoke odor.
All of them are made with sustainable materials and vegetable oils, offering retailers an innovative, safe product that is aligned with responsible consumption trends.
An opportunity for private labels
For the MDD and supermarkets that incorporate this product, they will achieve:
- To attract and retain demanding consumers who are looking for efficiency and naturalness.
- Highlight the innovation in its ambiance category.
- Increase rotation in the fall, when interest in air fresheners and neutralizing solutions skyrockets.
In short, including our odor-absorbing mikados in your supermarket shelves is not only to respond to a specific need, but also to anticipate new consumer trends. At Tenka Best we develop tailor-made products for your retail brand, combining innovation, sustainability and efficiency. Do you want to incorporate our odor-absorbing mikados in your portfolio? Contact us today and take a step forward in your ambiance category.
