Transfluthrin-free insecticides are no longer an option for the future, they are now an urgent necessity for all European distribution brands and retailers. As of September 2025, any insecticide containing more than 1% transfluthrin must carry the warning “may cause cancer” on its label. This represents a turning point that completely redefines the purchasing policies of category managers, purchasing managers and product managers.
New regulatory framework is a game-changer for insecticides
The entry into force of this European regulation responds to a need for consumer protection, marking the end of a period in which controversial formulations were tolerated. This mandatory warning has a direct impact on the perception of the product on the shelf: labels with aggressive messages such as “may cause cancer” have an immediate effect on consumer rejection.
In this situation, keeping transfluthrin-only products on the shelf not only compromises brand image, but also product rotation and customer loyalty.
Tenka Best: we are pioneers in transfluthrin-free insecticides
Tenka Best has been leading the development of effective, safe and completely transfluthrin-free solutions for years. . Thanks to our R&D department and to our exclusive Efi-Protect® technology, we have formulated transfluthrin-free insecticides based on geraniol and essential oilsOur transfluthrin-free insecticides are 100% suitable for the new regulatory scenario. Our transfluthrin-free insecticides complement and solve the problem for those consumers who are concerned about their safety and are looking for alternative solutions to the aggressive message of traditional insecticides with transfluthrin formulations.
Main characteristics of our Efi Protect insecticides:
✔ Formulas tested by independent laboratories.
✔ Official registration with the Ministry of Health.
✔ Retail and end-consumer approval for years.
✔ No alcohols, no synthetic pesticides, no controversial ingredients.
Geraniol: is the natural, effective and certified alternative that we use at Tenka Best.
Geraniol, extracted from plant sources such as citronella and geranium, is one of the most promising active substances on the market. It is approved by European legislation, has proven efficacy against mosquitoes, flies, moths and other insects, and does not require risk labels like transfluthrin.
In combination with essential oils, we achieve long-lasting, high olfactory quality protection that is completely safe for the home environment, people and animals.
Complete Efi-Protect portfolio of transfluthrin-free insecticides
Our Home Protect range includes:
🛡️ Efi-Protect Goodbye Mosquitoes – Repellent sticks for common and tiger mosquitoes.
🛡️ Efi-Protect Goodbye Flies – Fly repellent diffusers with natural fragrances
🛡️ Efi-Protect Mothproof in pouch and hanger – Total protection against moths, suitable even for delicate clothes.
All our products have been designed with the requirements of the retail channel in mind: rotation, profitability per centimeter of shelf space and sustainability.
As an MDD, why would you choose Tenka Best’s transfluthrin-free insecticides?
Because at a time when consumers value transparency, naturalness and safety, offering products without risk warnings is a real competitive advantage.. Our products come to complement the different options that your shelf can offer for different consumer profiles, offering the most demanding in safety the most respectful option in the market.
- Avoid labels with discouraging messages
- Respect your customers with effective and safe solutions
- Gain reputation as a responsible brand
- Align with ESG (Environmental, Social, and Governance) policies, a business strategy that integrates environmental, social and corporate governance criteria into a company’s operations and decision making.
- Complies with regulations without sacrificing efficiency
Responsible manufacturing from Europe
From our facilities in Aiguafreda (Barcelona), we formulate and manufacture products that respect the environment, people and animals. We use raw materials of natural origin and recyclable packaging.
September is here. If you have not yet made the change in your MDD portfolio or have not contacted alternative suppliers to transfluthrin, there is still time. Contact us today to receive our complete transfluthrin-free insecticide catalog, data sheets, registrations and proposals to adapt your current references and add an effective, sustainable and warning-free solution to your shelves.
Write to us at info@tenkabest.com
Because at Tenka Best, we have been prepared for this moment for years. We are your partner in effective and transfluthrin-freesolutions .
