Cabinet air freshener is one of the most demanded air freshening products in the retail channel between September and December. It is no coincidence: it is the time of the closet change, when people reorganize their clothes, store textiles and seek to maintain a sense of freshness, cleanliness and protection in their most personal spaces.
At Tenka BestFor more than 20 years, we have been developing ambiance solutions for closets, drawers and enclosed spaces. Since our beginnings as a manufacturer specializing in ambiance, we have worked closely with retail brands (MDD/private label) from more than 40 countries to create effective, sustainable and attractive products for the end consumer. Today, we are proud to announce a new product that will mark a before and after in this category: the new cabinet freshener, ready to serve on your shelves from September 2025.
A new generation of cabinet air freshener: gentle, effective and safe
This new launch is the result of active listening to the end consumer. Over the past year, our R&D team has gathered insights from more than 500 households in Europe and Latin America. The conclusion was clear: consumers are looking for neutral fragrances that do not saturate the space, do not stain clothes and convey a sense of hygiene, comfort and long-lasting well-being.
This is how the new Tenka Best cabinet air freshener was born , designed to scent discreetly for 40 days thanks to a unique combination of:
- With essential oils, that enhance the olfactory experience
- Spa and lavender fragrancesthat leave a clean and almost imperceptible, but constant scent.
- Integrated hanging system, adaptable to any type of closet rod or coat rack.
What makes our closet air freshener different?
There are many cabinet air freshener options on the market. However, not all of them meet all the criteria demanded by today’s consumersThe new product meets all of these requirements: efficiency, sustainability, safety, design and reliable logistics. Our new product responds to all of them:
High concentration of essential oils
Each unit contains a concentrated formulation with essential oils, without alcohols or aggressive ingredients. This guarantees a constant and balanced scent, without the olfactory peaks usually generated by products containing alcohol.
Technology
Thanks to this technology, the perfume is released in a controlled and progressive manner, without the need for direct contact with the product. This avoids stains, is more hygienic and safer in the home.
Functional and adaptable hanger design
Designed for immediate use in closets, coat racks, dressers or even textile storage spaces. Each unit is ready to hang, without the need for additional accessories.
Eco-friendly packaging
Manufactured with recyclable materials, it meets the sustainability standards demanded by the end consumer.
New fragrances designed for 21st century closets
One of the great novelties of this launch are the new fragrances specially designed for use in closets.. Forget about intense or artificial perfumes. These scents are created to mimic the fabrics and provide a feeling of cleanliness and lasting comfort:
- Lavender Flower
Fresh, dry and natural fragrance, with soft green notes. Conveys order, neatness and harmony. - Spa Essence
A neutral blend with hints of white lavender and soft mint. Ideal for conveying a sense of well-being and relaxation.
Safety, efficiency and sustainability: what the consumer demands, we offer at Tenka Best.
Tenka Best’s cabinet air freshener not only smells good, but also meets the most stringent requirements for safety and environmental friendliness:
- No alcohols or flammable ingredients
- 0% risk of staining on garments
- Extended life cycle and full recyclability
With this product, you will be offering an air freshening solution with a commitment to the home, health and the planet.
We are ready to serve your shelves as of September 2025
At Tenka Best we know that the months of September to December are the key time to introduce a closet air freshener. It coincides with the change of season, the rotation of textiles, the reorganization of the home? This is the time when the consumer is looking for this type of solution.
Therefore, our product will be ready to be included in your orders from September 2025.. Manufactured in our European facilities, with flexible logistics capacity, adapted to promotional calendars and retail rotations.
Why include this cabinet freshener in your retail brand?
🟢 Assured rotationis an ideal impulse product for seasonal campaigns.
🟢 High value perceptionCareful design, long-lasting fragrance.
🟢 MDD profitabilityexcellent margin and complete graphic adaptation to your brand.
In addition, it is a product that generates repurchase: its limited shelf life and its pleasurable effect keep consumers coming back for it every month and a half.
What does Tenka Best offer as a partner?
✔️ Complete product and packaging development
✔️ Adaptation to your distribution brand standards
✔️ ISO 900, BRC Consumer and IFS HPC Quality Certifications
✔️ Sustainability and social responsibility seal
✔️ Large-scale production capacity
✔️ Reliable logistics, without stock-outs
This launch represents a natural evolution in the air freshener category. A product that leaves behind the generic to embrace what the consumer really wants: an air freshener that takes care of their clothes, their home and the planet.
If you are Category Manager, Buyer or responsible for a Distribution Brand (MDD) and you are looking for a high rotation product, aligned with the new demands of conscious consumption and functional design… this is the moment.
Contact us today and secure your reservation for the fall 2025 campaign. Tenka Best. More than 20 years at the service of retail. More than 40 countries already trust us.
