Tenka’s new flower mikado air freshener, to be launched in September 2025, is already positioned as one of the only alcohol-free air fresheners in this air freshening category, with its effective, respectful and beautiful proposal. As of September 2025, this innovative product will already be available for incorporation in private label orders and on supermarket shelves, with a clear value proposition: to offer a natural, safe and decorative alternative in the world of mikado flor air fresheners.
If you are a buyer, category manager or purchasing manager, read on: this launch is designed for your shelves.
What is a mikado flower air freshener and why is it conquering the market?
A mikado flower air freshener is an evolution of the classic mikado with sticks. In this new format, the fragrance is diffused through a decorative flower, made of natural materials and designed to absorb and release the scent in a constant and elegant way. This flower, which rises above a glass bottle filled with essential oils, provides a decorative added value that visually differentiates it on any shelf.
At the sensory level, the effect is the same as traditional mikados: continuous aroma in the atmosphere for weeks. However, the flower-shaped design makes it an ideal premium product to dress up the home. It decorates and perfumes.
Why choose Tenka flower mikado air freshener?
Although there are many other floral mikados on the market, very few can be labeled as 100% alcohol-free. At Tenka Best, true to our philosophy of respecting responsible formulations, we launched one of the first flower mikado air fresheners on the market:
- 0% Alcohol: non-flammable and safe.
- With essential oils: longer duration and greater intensity
- Decorative and functional: glass bottle + diffuser flower = double added value.
- 4 floral fragrances highly demanded by European consumers.
- Continuous aromatization for 4-6 weeks and continues to scent even after the liquid is depleted.
This product was born after years of research in our R&D department, listening to our end consumers and collaborating with perfumers and packaging designers to create a product that is both functional and decorative.
A format that consumers love
The mikado flower air freshener is designed to have a high repurchase rate by users, both for its effectiveness, its aesthetics and its alcohol-free composition. In tests conducted by Tenka Best with European focus groups:
- More than 82% said they would place it in visible areas of their home (living room, hallway, bedroom).
- Ninety-one percent of the participants appreciated the fact that it was alcohol-free.
- And 74% acknowledged that they would buy it as a gift or small decorative gift.
In linear, its vertical, colorful and elegant packaging allows a front and compact display of high rotation and easy placement in home, air freshening or decorative fragrances sections.
What scents will we launch in the flower mikado market?
The launch collection of Tenka’s flower mikado air freshener is composed of four floral fragrances, each with its own 50 ml bottle and matching flower, designed to harmonize the color of the liquid with the color of the flower and the outer box.
Cherry Blossom
A soft, spring-like, enveloping fragrance. Cherry blossom notes combined with hints of almond. Highly appreciated for its “zen” effect and for evoking well-being and freshness.
Color: soft pastel pink
Target: young consumers, female households, spring-summer season
🌺 Peony Rose
A romantic, intense and velvety scent. Notes of peony and rose combine with a slightly powdery base. Highly valued as a premium and sophisticated fragrance.
Color: deep coral pink
Target: interior decoration, adult target, scented gift
🌼 Magnolia Nobile
A solar, warm and elegant fragrance. Magnolia, ylang-ylang and an initial citrus touch that awakens the senses. It is associated with sensations of cleanliness, purity and naturalness.
Color: soft golden yellow
Target: mature consumers, classic aesthetics, main home setting.
🌸 Orchid
A mysterious and exotic proposal, with oriental floral notes and a sweet and sensual base. Ideal for those looking for an enveloping, different and long-lasting perfume.
Color: intense violet
Target: homes with modern style, lovers of unique scents.
Benefits that matter: your distribution brand needs this flower mikado
- Differentiation from the competition: Tenka Best offers one of the few alcohol-free flower mikados on the market, which provides a clear differential for consumers who are more conscious and demanding about what they breathe.
- High rotation and excellent value perception: Thanks to its double decorative + perfuming function, the consumer perceives it as a premium product at an affordable price. Ideal for promotions, seasonal campaigns or even gifts.
- Compatible with retail sustainability policies: All our products are made with recyclable glass, essential oils and FSC packaging. Ideal for retailers with environmental commitments or ESG certifications.
- Flexibility for MDD and customized adaptations: We manufacture under the highest quality standards (ISO 9001, IFS HPC, BCR Consumer) and offer options to adapt fragrances, colors and graphic design to your brand identity.
This September, our mikado flower air fresheners will be ready for large-scale production and delivery. If you are preparing your assortment for the autumn-winter season or Christmas campaigns, this is the time to incorporate a reference that:
- Meets new consumer demands (non-alcoholic, decorative)
- Brings novelty to the shelf without the need for a large promotional investment
- Generates emotional value and builds loyalty through aesthetics, fragrance and functionality
Tenka Best has been manufacturing air freshening solutions, insect protection and cleaning products for major retail brands in Europe, Asia and Latin America for more than 20 years. We are committed to sustainable manufacturing, with safe ingredients and a firm commitment to quality and innovation.
We are ready to offer this new mikado flower air freshener internationally, both to established customers and to new distributors interested in differentiating themselves with a strong and emotional value proposition.
Are you ready to include the mikado flower air freshener in your portfolio?
If you are a purchasing manager, product manager or distribution brand manager, this is your opportunity to stay ahead of the market.
Ask for more information, arrange a video call or prepare your order for September.
Write to us at info@tenkabest.com
