In recent years, Spain has emerged as one of the main European markets for the commonly known private label, and known in the professional world as private label. Growing consumer confidence and the ability of manufacturers to meet demands for quality and innovation have been two key factors behind this momentum. Sectors such as room decoration and mosquito and moth protection have not been left behind; more and more national and international distributors are betting on local private label production to conquer the global market.
In today’s article we will analyze the keys to this success, based on recent data and studies, to learn first-hand about the opportunities offered by the B2B sector, and in particular for air fresheners, insect and moth repellents and cleaning products.
The rise of the private label (private label) in Spain
- Increased market share
According to an article published by Cinco Días by September 2024, Spain has become “Europe’s private label paradise”, with particularly notable growth in products such as bleaches, dairy products and canned food. This boom also extends to categories related to home care and insect protection, showing versatility with the products distributed as private label, as well as strength in this type of products in our country.
– Source: Cinco Días (09/18/2024) - Consumer confidence
A study mentioned in a recent article in Brand (January 2025) indicates that almost 65% of Spanish buyers opt for private label products when they confirm that they offer the same or even better quality than leading brands. This factor, together with price competitiveness, has prompted major retailers to increase their private label product ranges, especially in Tenka Best’s categories such as air freshening, cleaning and home protection.
– Source: Marca (05/01/2025) - Innovation and sustainability as drivers of growth
In a mature market, private label product differentiation is no longer based on price alone. Innovation, quality and sustainability are becoming the real catalysts for the increased positioning of private label brands. Spain, with increasingly strict environmental regulations and a growing social conscience, has become the cradle of the most environmentally friendly innovations.
Opportunities for the air freshening and mosquito protection industry
- Sustainable based air-conditioning products
The use of natural materials and environmentally friendly diffusion systems, such as our mikado wands, also known as stick diffusers, are increasingly in demand. Consumers are looking for aromas that reflect wellbeing and naturalness, while at the same time demanding that products are respectful of their homes and that manufacturing processes are environmentally responsible. - New generation anti-moth and anti-mosquito solutions
At Tenka Best, we were pioneers in introducing technologies that are less aggressive to moths and people, without sacrificing efficacy. This development, based on a deep respect for health and the environment, fits perfectly into the new trend of “quality private label”, which combines sustainability with the best protection at a competitive price. - Local manufacturing and global export
The commitment of large chains to production on Spanish soil is reinforced by the excellent reputation of the local industry in terms of quality and reliability. For B2B companies, such as distributors or retail chains, having a local supplier with experience and a vocation for exporting to Europe, America and Asia translates into logistical efficiency and excellence in responding to demand.
Why trust Tenka Best as your private label partner?
Tenka Best is a private label manufacturer for the categories of air fresheners, moth and mosquito protection, and cleaning. We have production plants in Aiguafreda (Barcelona) and Mexico, and we export worldwide. Our value proposition is clear:
- Commitment to sustainabilityWe use carefully selected raw materials and manufacturing processes that respect people, animals and the planet.
- Certified qualityWe offer air freshening solutions, insect protection, including moth and mosquito control, and cleaning solutions, with high standards of efficacy and safety.
- Constant innovationOur track record as pioneers in the use of less aggressive and more sustainable technologies places us at the forefront of the industry.
- Flexibility and scalabilityWe adapt our production to the needs of each client, regardless of the volume required, and with a variety of formats and customized solutions.
- Global presenceThanks to our delegation in Mexico and our international focus, we have the capacity to respond to the demands of different markets, complying with regulations and quality standards at a global level.
A market full of opportunities
Spain’s consolidation as the European leader in private label offers an unbeatable scenario for promoting B2B projects in sectors as diverse as air freshening, cleaning and insect protection. In this environment, the combination of sustainable innovation, proven quality and local know-how positions Tenka Best as a reliable and forward-looking partner for distributors and retailers looking to expand their product lines and improve their competitiveness.
Ready to learn more about Tenka Best and its value proposition?
Contact us now and find out how we can work together to bring your air freshening, cleaning, mosquito and moth protection products to the shelves of your supermarket or store. At Tenka Best we are ready to turn your idea into a market leading private label!
