In recent years, natural home fragrances natural fragrances for the home have gained significant prominence in consumer preferences. This trend not only reflects a shift towards healthier and more sustainable products, but also a growing demand for air freshening solutions that harmonize with nature and people’s well-being. From diffuser sticks to scented candles and scented sachets, Tenka Best products are leading this evolution with high quality proposals that meet these demands.
The growing trend in the search for natural fragrances for the home
According to data from Google Trends, searches related to “natural home fragrances” have experienced a 45% increase in the last three years. This increase is especially seen in European countries such as Spain, France and Germany, as well as in emerging markets in Latin America. Specific queries such as “natural home fragrances”, “natural organic candles” or “chemical-free scented sachets” have also shown significant peaks of interest.
According to a report by Mordor IntelligenceThe global home fragrance market was worth approximately US$13.01 billion in 2023. This market is projected to have reached $14.2 billion by 2024 and $17.83 billion by 2029, registering a compound annual growth rate (CAGR) of 4.56% during this period. This sustained growth reflects consumers’ continued preference for natural and sustainable products, as there is an increased awareness of the harmful effects of traditional chemicals on health and the environment.
Natural fragrances: a paradigm shift for supermarkets and distributors
Supermarkets and retailers must adapt to this paradigm shift. Offer natural fragrances for the home on their shelves not only responds to new consumer demands, but also allows them to position themselves as companies committed to sustainability. Products such as those offered by Tenka Best, made with essential oils and natural materials, become key allies to meet these needs that consumers demand year after year for a safe and respectful consumption.
Tenka Best’s aromatic products portfolio
Tenka Best, with its commitment to sustainability and quality, offers a wide range of ambiance products that include:
- Scented candlesMade with vegetable wax and fragrances derived from essential oils, ideal for creating warm and relaxing atmospheres.
- Scented SachetsPerfect for drawers, closets or small spaces, these products are made with biodegradable ingredients.
- MikadosWith rattan diffuser sticks and natural aromas that guarantee a prolonged and effective air freshening.
Each of these products combines attractive design with proven effectiveness, making them ideal choices for consumers who value both effectiveness and sustainability.
Benefits of incorporating natural fragrances
- Consumer welfare
Traditional air freshening products often contain chemicals such as phthalates and volatile organic compounds (VOCs), which can adversely affect health. The natural fragrances for the home eliminate these risks, providing a healthier experience for families.
- Respect for the environment
The biodegradable materials and sustainable sources used in Tenka Best products minimize environmental impact. For example, vegetable wax candles generate less waste and are fully renewable.
- Attraction of new market segments
The growing demand from conscious consumers offers an opportunity for supermarkets to differentiate themselves by incorporating natural and respectful fragrance products.
Key statistics on the impact of natural fragrances
- 65% of consumers surveyed by Nielsen in 2023 said they prefer natural and organic products in the home décor category.
- 80% of millennials consider sustainability important when choosing products for the home, according to Nielsen.
75% of shoppers would be willing to switch brands if offered a more environmentally friendly alternative, according to Nielsen.
Success stories with Tenka Best
Numerous retailers that have incorporated Tenka Best products into their shelves have reported an increase in sales in the ambient category, according to internal data shared by retailers associated with Tenka Best. In addition, consumers have positively valued the transition to natural options, reinforcing the reputation of these supermarkets as responsible brands.
The importance of differentiation
We know that it is key to differentiate ourselves in the ambient market and meet consumer demands. The natural fragrances for the home provide that functional value proposition and connect emotionally with consumers by aligning with their values. Tenka Best offers retailers the opportunity to stand out by leading this trend.
Why choose Tenka Best?
Supermarkets and retailers who want to stay relevant and competitive should seriously consider incorporating natural home fragrances into their products. natural home fragrances on your shelves. With sustainable, effective and high quality products, Tenka Best is the ideal partner to lead this transformation in the air freshening market. Its focus on wellness and sustainability ensures that it meets today’s demands for a more responsible future.
Contact us and find out how we can help you and find out how we can help you bring respectful and sustainable ambience solutions to your supermarket or store shelves.
